Murray Hume
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AI strategy & product

AI strategy and product for teams that need it to work.

I help founders and product leaders decide where AI creates real value, how to build the right things, and how to know if they're working.

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Where I help

Five areas I work in most.

AI product strategy

Where AI creates real user or commercial value, and where it's hype. Build vs. buy vs. integrate. Priority and sequencing.

Build, buy, or integrate

Evaluating AI components and partners. Inference, model choice, data, latency trade-offs. Commercial implications of each path.

AI-powered features

Agents, personalization, generative content, search, workflow automation. Scoped to what ships and what moves the metric.

Evaluation and guardrails

Knowing whether your AI product is working. Evaluation frameworks, red-teaming, guardrails, production monitoring.

Team enablement

Getting your product team shipping AI features, not just talking about them. Tool setup, workflow design, prompt patterns, engineering handoff.

How I work

Three steps.

  1. Discovery call

    Understand the business, your current AI posture, and the real problem.

  2. Short engagement

    Audit or strategy sprint, 2–6 weeks, concrete output you can act on.

  3. Embedded delivery or clean handoff

    Fractional leadership through build, or a clean handoff with everything your team needs.

Why me

Operator experience, not freshly-minted consulting.

25+ years shipping consumer tech at scale. Zero to one, GTM and Growth. Created PlayStation Plus. Currently GM / VP Product - Games at TEN14.ai, a foundational AI company building digital twins and behavioral simulation systems. Hands-on building AI-native products at WithAttitude LLC. Product and organisation turn arounds. Pattern-matching and problem solving from decades of product leadership, combined with active operator-level AI work.

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Contact

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